Ali Cozzolino-SmithUGC & How to Use it on SocialsWhat is user-generated content, commonly known as UGC, and how can you use it on social media platforms to increase engagement in your…Apr 17, 2022Apr 17, 2022
Ali Cozzolino-SmithQuantitative vs. Qualitative: Why Should You Care about Research Methods?I have never been a fan of conducting and analyzing research. I have seen both sides of the coin — having participated in marketing…Apr 4, 2022Apr 4, 2022
Ali Cozzolino-SmithFenty: “Beauty for All”Pop and R&B singer, Rihanna, founded Fenty Beauty in 2017 in hopes of creating a brand so that women everywhere would feel included (LVMH)…Mar 20, 2022Mar 20, 2022
Ali Cozzolino-SmithDoes Technology Really Influence Everything?Analyzing Marshall McLuhan’s Technological DeterminismMar 4, 2022Mar 4, 2022
Ali Cozzolino-SmithA Look at Building a Loyal FollowingHow Allison Bickerstaff Encourages Engagement on Social MediaFeb 21, 2022Feb 21, 2022
Ali Cozzolino-Smith6 Skills Every Social Media Community Manager Needs to Have!First off, what is a social media community manager? These individuals are responsible for growing and maintaining a community on social…Feb 13, 2022Feb 13, 2022
Ali Cozzolino-SmithIt’s Time for an Attitude Adjustment!Analyzing the Elaboration Likelihood Model (ELM).Feb 6, 2022Feb 6, 2022
Ali Cozzolino-SmithFacebook Groups Meets Disney Adults“Our heritage and ideals, our code and standards — the things we live by and teach our children — are preserved or diminished by how…Jan 24, 2022Jan 24, 2022
Ali Cozzolino-SmithLet Me See You One, Two-Step Flow TheoryMy screen time averages about 8 hours each day. It’s a lot! And most of that is spent scrolling through social media.Jan 23, 2022Jan 23, 2022
Ali Cozzolino-SmithToyota’s 2021 Super Bowl Commercial Shares an Inspiring Story in a Creative WayWhenever I think of a moving story told in a creative way, the 2021 Toyota Super Bowl commercial, “Upstream”, featuring Paralympic athlete…Jan 19, 2022Jan 19, 2022
