Ali Cozzolino-Smith – Medium

Ali Cozzolino-Smith

UGC & How to Use it on Socials

What is user-generated content, commonly known as UGC, and how can you use it on social media platforms to increase engagement in your…

Apr 17, 2022

UGC & How to Use it on Socials

Apr 17, 2022

Quantitative vs. Qualitative: Why Should You Care about Research Methods?

I have never been a fan of conducting and analyzing research. I have seen both sides of the coin — having participated in marketing…

Apr 4, 2022

Quantitative vs. Qualitative: Why Should You Care about Research Methods?

Apr 4, 2022

Fenty: “Beauty for All”

Pop and R&B singer, Rihanna, founded Fenty Beauty in 2017 in hopes of creating a brand so that women everywhere would feel included (LVMH)…

Mar 20, 2022

Fenty: “Beauty for All”

Mar 20, 2022

Does Technology Really Influence Everything?

Analyzing Marshall McLuhan’s Technological Determinism

Mar 4, 2022

Does Technology Really Influence Everything?

Mar 4, 2022

A Look at Building a Loyal Following

How Allison Bickerstaff Encourages Engagement on Social Media

Feb 21, 2022

A Look at Building a Loyal Following

Feb 21, 2022

6 Skills Every Social Media Community Manager Needs to Have!

First off, what is a social media community manager? These individuals are responsible for growing and maintaining a community on social…

Feb 13, 2022

6 Skills Every Social Media Community Manager Needs to Have!

Feb 13, 2022

It’s Time for an Attitude Adjustment!

Analyzing the Elaboration Likelihood Model (ELM).

Feb 6, 2022

It’s Time for an Attitude Adjustment!

Feb 6, 2022

Facebook Groups Meets Disney Adults

“Our heritage and ideals, our code and standards — the things we live by and teach our children — are preserved or diminished by how…

Jan 24, 2022

Facebook Groups Meets Disney Adults

Jan 24, 2022

Let Me See You One, Two-Step Flow Theory

My screen time averages about 8 hours each day. It’s a lot! And most of that is spent scrolling through social media.

Jan 23, 2022

Let Me See You One, Two-Step Flow Theory

Jan 23, 2022

Toyota’s 2021 Super Bowl Commercial Shares an Inspiring Story in a Creative Way

Whenever I think of a moving story told in a creative way, the 2021 Toyota Super Bowl commercial, “Upstream”, featuring Paralympic athlete…

Jan 19, 2022

Toyota’s 2021 Super Bowl Commercial Shares an Inspiring Story in a Creative Way

Jan 19, 2022

Ali Cozzolino-Smith

Ali Cozzolino-Smith

Ali is a versatile professional ready to make a significant impact in the marketing and communications field.

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