Medium

Ali Cozzolino-Smith

Ali Cozzolino-Smith

·

Apr 17, 2022

UGC & How to Use it on Socials

What is user-generated content, commonly known as UGC, and how can you use it on social media platforms to increase engagement in your…

UGC & How to Use it on Socials

Ali Cozzolino-Smith

·

Apr 4, 2022

Quantitative vs. Qualitative: Why Should You Care about Research Methods?

I have never been a fan of conducting and analyzing research. I have seen both sides of the coin — having participated in marketing…

Quantitative vs. Qualitative: Why Should You Care about Research Methods?

Ali Cozzolino-Smith

·

Mar 20, 2022

Fenty: “Beauty for All”

Pop and R&B singer, Rihanna, founded Fenty Beauty in 2017 in hopes of creating a brand so that women everywhere would feel included (LVMH)…

Fenty: “Beauty for All”

Ali Cozzolino-Smith

·

Mar 4, 2022

Does Technology Really Influence Everything?

Analyzing Marshall McLuhan’s Technological Determinism

Does Technology Really Influence Everything?

Ali Cozzolino-Smith

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Feb 21, 2022

A Look at Building a Loyal Following

How Allison Bickerstaff Encourages Engagement on Social Media

A Look at Building a Loyal Following

Ali Cozzolino-Smith

·

Feb 13, 2022

6 Skills Every Social Media Community Manager Needs to Have!

First off, what is a social media community manager? These individuals are responsible for growing and maintaining a community on social…

6 Skills Every Social Media Community Manager Needs to Have!

Ali Cozzolino-Smith

·

Feb 6, 2022

It’s Time for an Attitude Adjustment!

Analyzing the Elaboration Likelihood Model (ELM).

It’s Time for an Attitude Adjustment!

Ali Cozzolino-Smith

·

Jan 24, 2022

Facebook Groups Meets Disney Adults

“Our heritage and ideals, our code and standards — the things we live by and teach our children — are preserved or diminished by how…

Facebook Groups Meets Disney Adults

Ali Cozzolino-Smith

·

Jan 23, 2022

Let Me See You One, Two-Step Flow Theory

My screen time averages about 8 hours each day. It’s a lot! And most of that is spent scrolling through social media.

Let Me See You One, Two-Step Flow Theory

Ali Cozzolino-Smith

·

Jan 19, 2022

Toyota’s 2021 Super Bowl Commercial Shares an Inspiring Story in a Creative Way

Whenever I think of a moving story told in a creative way, the 2021 Toyota Super Bowl commercial, “Upstream”, featuring Paralympic athlete…

Toyota’s 2021 Super Bowl Commercial Shares an Inspiring Story in a Creative Way

Ali Cozzolino-Smith

Ali Cozzolino-Smith

Ali is a versatile professional ready to make a significant impact in the marketing and communications field.

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