I have never been a fan of conducting and analyzing research. I have seen both sides of the coin — having participated in marketing research studies and surveys for extra credit during my undergraduate college years. And working on my capstone course for my Advertising degree, we had to conduct…

Pop and R&B singer, Rihanna, founded Fenty Beauty in 2017 in hopes of creating a brand so that women everywhere would feel included (LVMH). Rihanna wanted to fill a gap in the beauty industry by focusing her attention on reaching underrepresented skin tones. They originally launched with 40 shades, but…

Analyzing Marshall McLuhan’s Technological Determinism — “In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message.” (McLuhan, 1964) Understanding philosophy has never come easy for me…

How Allison Bickerstaff Encourages Engagement on Social Media — I am a Mass Communications graduate student at the University of Florida. When my assignments focus on social media, a particular individual comes to mind every time. Meet Allison Bickerstaff Allison Bickerstaff is someone I have followed, and have subscribed to since High School. I first came across Allison on…

First off, what is a social media community manager? These individuals are responsible for growing and maintaining a community on social media. They create a sense of belonging and add value for the members of the community. They augment the human element — setting the tone for brand (Baker, 2021)…

Analyzing the Elaboration Likelihood Model (ELM). — I am someone who likes to look towards the future. Recently, I have been thinking about what I’ll be doing career wise after graduation. As an advertising and mass communication student, the obvious path would be a career in the media! …

“Our heritage and ideals, our code and standards — the things we live by and teach our children — are preserved or diminished by how freely we exchange ideas and feelings.” — Walt Disney I joined Facebook when I entered my freshman year of college. It was a social media…

My screen time averages about 8 hours each day. It’s a lot! And most of that is spent scrolling through social media. My parents used to tell me I needed to look up from my phone and keep up with the news and current events. Their argument is entirely valid…

Whenever I think of a moving story told in a creative way, the 2021 Toyota Super Bowl commercial, “Upstream”, featuring Paralympic athlete Jessica Long, comes to mind. I watch the Super Bowl for the ads more so than the game. I cannot help it! I received my bachelor’s degree in…